VISUAL IDENTITY
CREATIVE DIRECTION
GRAPHIC DESIGN
MERCHANDISING
Obrigado Rodizio is a Brazilian restaurant built around the traditional rodizio dining experience : continuous table-side service, generous portions, and a strong emphasis on conviviality.
The concept blends Brazilian warmth and festive energy with a structured, modern visual identity. The goal was to create a brand that feels vibrant and welcoming, while remaining clear, consistent, and scalable across physical and digital touchpoints.
Brand Identity Development
– Visual identity refinement
– Typography and color system definition
– Brand consistency across all supports
PRINT, DIGITAL & IN-RESTAURANT COMMUNICATIONS
– Posters and event materials
– Promotional supports
– Signage adjustments
– Table elements and branded materials
– Social media content creation
– Campaign visuals
– Promotional assets
Menu Design & Seasonal Updates
– Creation and layout of permanent and seasonal menus
– Regular updates coordinated with kitchen and management teams
– Print-ready files preparation
Working in the restaurant industry requires precision and reactivity.
Design decisions must serve both aesthetics and functionality — clarity of information, durability of materials, production feasibility, and brand coherence.
This project strengthened my ability to manage ongoing visual systems rather than one-off creative outputs.